VLVT HEART RECORDS 

is an artist-driven label and collective based out of Portland, OR that is dedicated to supporting musicians in realizing their creative vision. VHR enables artists to focus on their craft while providing strategic support to help share their work effectively. 

As a curatorial-based collective, the label offers guidance while preserving artistic freedom. We focus on a personal commitment to promotional consulting, assistance with poster and web design, booking, release scheduling and mapping, narrative development, playlist curation, and planning for digital and physical distribution.

A velvet heart is one that is soft and strong at the same time.